Being Canadian, Tate McRae surely knows not to go out in the snow wearing nothing but skimpy lingerie, but that’s just what she did — sort of — for the new SKIMS holiday campaign.
The campaign features Tate posing in a winter wonderland of snow globes, polar bears and plenty of the white stuff, wearing the brand’s new holiday offerings, including faux fur boots, a stretch lace teddy and a cropped sweater pointelle set. In a YouTube teaser, she’s described as “The North Pole’s naughtiest.”
The 150-piece limited-edition collection will also include pajamas, underwear and loungewear, and is available starting Oct. 30.
“I love the holidays, and SKIMS always nails the perfect pieces for every occasion,” Tate says in a statement. “This year’s holiday collection is amazing! It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can’t wait to wear it all season.”
SKIMS co-founder and CCO Kim Kardashian adds, “We wanted this year’s Holiday Shop to be bold and exciting. Tate McRae was the perfect fit. She’s captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life.”
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